Who we are


A lot of people are communicators, public relations experts, advertising geniuses, social media gurus.  We are storytellers.  Our purpose in life is to help our clients find the best, most compelling way to talk about themselves. In good times and bad.  To boost their brand or survive a regulatory decision.

A good story transcends communication channels.  It holds up equally well in media articles and blog posts.  It captures the imagination the way balance sheets cannot.  It engages audiences.  It elicits emotional connections.

Make no mistake.  Not every communicator knows how to unleash the power of a good story.  We do.


jim portrait bwJim Martinez, Managing Consultant
Founder of RightStoryGroup, Jim is a hands-on communicator who’s spent a lifetime crafting clear stories to motivate audiences, protect client reputations and promote brands.

Jim’s approach to storytelling is shaped by years as a journalist, including a decade at the Chicago Sun Times, where he managed the city’s largest news staff. He went on to work with leading public relations firms, including Ogilvy, Hill & Knowlton, GCI Group and Cohn & Wolfe, where he was a senior crisis counselor and media trainer.

He has helped clients in healthcare, retail, commercial real estate, hospitality, technology, consumer products and other industries tell their stories and protect their reputations. Jim has provided counsel in product recalls, government inquiries, environmental situations, activist attacks, employment and labor issues, natural disasters, health threats and other crises.


Briggs portrait bwBriggs Adams, Consultant
A former journalist and long-time communications professional, Briggs Adams excels in helping companies tell their stories in ways that strike the right emotional cord with their customers, prospects, investors, employees and other key stakeholders.

As his clients and colleagues will confirm, Briggs is a gifted writer who takes pride in meeting – and usually beating – tight project deadlines. A graduate of Indiana University, Briggs worked several years as a reporter and editor at daily newspapers in Kentucky and Texas before landing a role as a staff writer for Chicago Lawyer magazine.
From there he went into public relations, where he uses his communications skills to help his clients have a lasting impact.


jeff portrait

Jeff Awalt, Consultant
A former Associated Press reporter with more than two decades of corporate and agency experience, Jeff is a specialist in crisis and reputation management, change communications, executive communications and financial media relations.

He has designed and managed corporate media and investor relations programs and consulted for companies in a wide range of industries, with a primary focus on the energy, manufacturing, transportation and technology sectors.

Jeff has counseled Fortune 100 clients, led crisis communications teams responding to industrial accidents and developed and led multinational crisis training exercises. He was a principal media spokesperson for a major U.S. airline and key member of its crisis response team following the 9/11 terrorist attacks and directed crisis communications for an offshore drilling contractor during hurricanes Katrina and Rita.