Real storytellers move past the balance sheet to humanize a company’s success,
define achievements by more than dividends and celebrate transformation.
Some are born to it, but everyone can learn to captivate an audience.
The most effective stories appeal to both sides of the brain. They give people both rational and emotional reasons to believe. Even in the most challenging situations.
.To become convincing storytellers, executives must deliver messages that audiences need to hear, personalize the story and control its telling – whether through an interview or a speech.
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