You cannot speak to employees the way you would to investors.
You cannot address business prospects as you would vendors.
But what you tell these audiences – and how you say it – can
make the difference between success and failure.
Speeches, presentations, panel discussions, business meetings; the format isn’t important. What matters is that you tell the most compelling story possible about your company.
Too often, executives compromise their stories to accommodate the desire of an event planner or seminar host. That’s a mistake because diluting your own story leaves your audience disconnected.
The most effective speaker is one who engages an audience with a compelling story – and shows how that story is relevant to them.